How small is too small for Channel Manager?

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These days have encountered myself with a boutique hotel with 16rooms and average night price of 50dollars. They said are too small to use a channel manager, or even afford one, because they can easily manage 3 booking websites(OTA)

That is why the question came, how small is too small for a Channel Manager solution? from how many rooms or beds(in the case of hostels), may you use an automated system that helps you reduce human errors and save time? The answer is simple: from 1room. We just connected a property that only has 1 apartment to sell online. Villas with 4 rooms are also using a cloud based – channel management solution. So in the end is just a matter of trying. Each property is different, if you never connected a Channel Manager, you do not know if is for you or not.

Walking around in trade fairs for travel and technologies, revenue, sales and marketing managers have told me: I am using a channel manager for some years now and I do not know how I managed to do everything manually before. Is basic and fundamental infrastructure, like the wi-fi you have at home and at your property. Would you imagine not having Internet?

reflection is: would you imagine having a channel manager?

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5 Comments Add yours

  1. Azer says:

    Totally agree! A decision to have or not to have a channel manager is not the “function” of the number of rooms in the hotel because the primary goal of a channel manager is to ensure rate parity and room distribution on online channels, and also provide easy-to-collect reports to decision makers. Apart from this, as mentioned by you, automatization of the whole distribution process OTA, website, Facebook booking, etc.) is one of the key factors when opting for a channel manager. Without a channel manager a hotel distribution manager may have hard times also in setting up special offers, bids and etc. on the website (a web solution might be needed which requires some more skills and pratice to do such kind of work). Good read, Claudiu! Thanks!

    Like

  2. Azer says:

    Totally agree! A decision to have or not to have a channel anager is not the “function’ of the number of rooms in the hotel because the primary goal of a channel manager is to ensure rate parity and room distribution on online channels, and also provide easy-to-read reports to decision makers. Apart from this, as mentioned by you, automatization of the whole distribution process OTA, website, Facebook booking, etc.) is one of the key factors when opting for a channel manager. Without a channel manager a hotel distribution manager may have some hard times also in setting up special offers, bids and etc. on the website (a web solution might be needed which requires some more skills and pratice to do such kind of work). Good read, Claudiu! Thanks!

    Like

    1. clauzone says:

      Hi Azer, indeed, saving time is a matter for all of us nowadays and especially for hotel staff that has to learn new skills and manage, facebook, instagram and much more, channel manager gives times for all this additional tasks 🙂 appreciate your comment that is very well structured and with a lot of understanding. Stay well and more posts are to come

      Like

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