The ‘billboard effect’ is achieved by inserting/publishing your hotel property in as many booking portals as possible and available because you do not control where tourists will book but you prepare the ground so they can book with you directly because they saw you on an OTA in which they trust.
Channel manager insight: being present in just one booking portal, takes you out of game and your online presence is limited as well. Contact us: email@example.com in order to advise which OTA’s to open.
- Uses preferred OTA to search for properties available
- Jumps to TripAdvisor and other social media to check your reputation(reviews)
- Visits your website to check prices and get additional information
- Your guest calls you or books directly on your booking engine