Channel management and PMS penetration in Montenegro


Montenegro has 620.000 inhabitants and the capital sits at Podgorica. It is indeed  a small Balkan country with rugged mountains, medieval villages and a narrow strip of beaches along its Adriatic coastline. The Bay of Kotor, resembling a fjord, is dotted with coastal churches and fortified towns such as Kotor and Herceg Novi. Durmitor National Park encompasses limestone peaks, glacial lakes, wildlife and 1,300m-deep Tara River Canyon. Really a place worth visiting and staying in Budva as is the Costa riviera of the Balkans for many Russians. Undiscovered territory for many occidentals that are more used with Croatia.

Talking about Croatia where the PMS and channel management penetration is of around 80-90%. Hotels and properties have elected the local player that has been operating since around 10 years, speaks the local language has full services ranking from online distribution  to marketing. Really a trusted player.

Montenegro is surprisingly a white field to reap, even when so close to Croatia. As the locals described it: it is left behind when comes to technology, website design and promotion of its  main internal product:tourism. As the hotel owners acknowledged,  the industry is not very well developed and mainly bookingcom is operating over there achieve great results for them.

So, I seize a great potential to penetrate this market with a local country manager that would be responsible for the acquisition of new accounts when comes to the PMS full service solutions that will indeed change the way hotels operate, increase their online presence and become more known to the occidental Europe.



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