The market offers integrated software systems comprised with advanced revenue management tools. Can you think of any software or company example? that automate the pricing process as much as possible, allowing operators to be much more strategic in their distribution and room rate decisions.
Channel manager insight:
Your property has to count with an effective cloud based solution that would allow you to be connected with the revenue management tool to ‘pull’ and ‘push’ data or with a PMS – central reservation system from where you steer everything.
With the proper channel manager you will be able to set rates per each channel or maintain rate parity from one central solution, via one access point.