Hostelworld, the top player for online bookings when comes to the hostels, has changed their brand image, logo and booking website. You can see they appeal to emotions by having and image that captivates and invites you to travel with your mind.
As you see, they have now more categories, including a Hotel part. Are they now competing against Booking.com, given the fact they have the heart of students and young travelers that care about budget? Will they include apartments to get some market share from AirBnb? Topics to ponder over